NoniPure™ juice is of the highest quality Aged Ripened Noni Juice without added flavors, other juices, or sweeteners that dilute the quality - it is made from pure Noni Fruit Juice. With NoniPure™, you are getting a product that delivers more active ingredients than other brands. Add NoniPure™ to a juice of your choice for the flavor you want - or mix it with water. The choice and savings are yours to have.

NoniPure™ juice is Aged Juice – From Ripened Fruit

In most Pacific Island cultures, ripe Noni fruits are hand harvested, washed, and carefully aged for a full two months, following the traditional method. This allows the ripe fruit to become fully soft. At this point, the juice seeps out of the fruit. Typically, Pacific Islanders make their own Noni juice by taking the ripe, clean fruit and placing it in a one-gallon jar. The ripened fruit becomes soft and mushy and is allowed to age for several weeks as the juice slowly seeps out of the fruit. When aging is complete, the fruits are pressed, producing the finest Noni juice available - high in active compounds and high in dissolved solids.

As is typically found with medicinal plants, the ancient wisdom of indigenous peoples has been confirmed by modern scientific methods. As is generally true, valid reasoning stands behind traditional methods, and in this case, the aging process allows the active polysaccharide compounds in the Noni fruit to be further synthesized and released into solution. In addition, a long aging process allows the transformation of sugars into organic acids, producing a stable, low ph product which does not undergo fermentation or spoilage when stored under suitable conditions. The highest quality juice is prepared in this manner.

Juice in Scientific Studies

In the most recent Noni fruit study, both pure juice and a concentrated polysaccharide preparation derived from the juice were tested for immune system and anti-cancer activity. It was found that the pure, aged juice had the same, or slightly more effectiveness, than the concentrate. The dosage of juice translates into 20-25 ml per day for an average human weight of 70kg.

Most of the other manufacturers use non-aged juice or reconstituted juice, plus they add other ingredients that dilute the potency.

1. Non-aged Juice

In this process, green (hard) noni fruit is pressed and the resulting juice becomes the finished product. Soft, ripe fruit are not used, as they are too difficult to handle for most processors. We know of some processors who even sell the remaining ‘green’ pulp to be freeze-dried and sold as Noni powder. These manufacturers do not age the fruit for the required length of time due to the costs and time period involved.

2. Reconstituted Juice

This is essentially a water extract of the dried fruit powder. If a quality dried fruit powder is used in the correct proportion of water or other fruit juices, a product similar to non-aged juice may be formed. Most manufacturers, however, are producing a very dilute solution in order to save costs and gain profits.